Logo and Brand development for Madeira & Partners. When Madeira & Partners approached me for a brand design, I was struck by the special significance of the elephant to them. As an animal symbolizing strength, stability and wisdom, it seemed perfect for their company’s mission. Consequently, I designed a logo that featured an elephant silhouette. I wanted the image to be layered with the representation of the M and the P in the body of the elephant. I aimed to create a logo that was simple and sophisticated but also playful and fun.
The fluidity of the letter P as the ear head and trunk contrasts with the solid structure of the body representing the M. This gave their brand an artistic touch that honored both their love for elephants and my own creative vision.
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